Masala Bowl® Franchise Information

A Revolution in Taste ™

The "Unique Franchise Opportunity of the 21st Century"!

Looking for an exciting opportunity with tremendous growth potential? It’s time for you to experience the Masala Difference!

Be a part of the first and fastest growing Indian Quick Service Restaurant concept in the world!

Masala Bowl® Franchise FAQ

1. What is the Initial investment?
Total investment for a single unit location varies from $252,000 to $447,000 depending upon factors such as location, deposits, equipment, leasehold improvements and real estate cost (excluding land and building).

2. What does the $252,000 to $447,000 include?
The investment range covers all fees, construction costs, starting inventory, décor, equipment, and even includes working capital. Essentially, these numbers represent everything you need to open and operate a Masala Bowl®. Your investment could depend on the area of the county, state or country you are interested in.

3. Is a turn-key arrangement possible?
Yes, Masala Bowl® franchises are available for the total initial turn-key investment of US$252,000 – US$447,000 which includes an initial franchise fee of $25,000.

4. What is the Franchise Fee?
$25,000

5. What are the financial qualifications?
We require that the single unit operators have at least $200,000 of non-borrowed cash resources along with a strong FICO score.

6. Are there any other qualifications to consider?
Yes, Masala Bowl® requires that the single unit operators live in or close to the market that they are interested to develop.

The operator must have a minimum of 3-5 years experience in any retail or service oriented business in a leadership role.

7. Are their any royalties or on-going fees after I pay the initial franchise fees?
Yes, you pay an ongoing royalty fee of 6% of the weekly sales.

There are also advertising fees of 2% of your weekly gross sales to be spent by you on local marketing. An additional advertising expense of up to 2% of weekly gross sales may be required to be paid to the Masala Bowl® Marketing Fund.

8. How much money can I make from a Masala Bowl® Franchise?
Masala Bowl® does not make earnings claims for locations since the actual results are based on factors that are not within the control of Masala Bowl®. The franchisees ability to manage the day-to-day operations, finances and other factors specific to each location will determine how much money a certain store will make.

9. What is the average size of a Masala Bowl® franchise?
Masala Bowl® locations are generally between 1,200 to 2,000 square feet.

10. Does Masala Bowl® help with the site selection?
Yes. You are responsible for finding a location that meets the site criteria and approval of Masala Bowl®. We have an experienced real estate team who will help you with site selection and lease negotiation.

11. Do you offer third party financing?
Yes.

12. What types of locations are suitable for Masala Bowl®?

Trade Guidelines:

• Urban and suburban with strong residential and daytime population.
• Preferred generators include residential, office, retail, university, recreation and hospitals.

Site Guidelines:

• Urban storefronts, shopping center end-caps and pads, freestanding
  Buildings
• Current sizes range from 1,200 to 2,000 square feet depending on trade area characteristics.
• 25 feet of minimum frontage
• Patio seating preferred
• Zoning to accommodate restaurant use and allow beer and wine license
• Adequate parking for restaurant use
• Building exterior to allow Masala Bowl standard storefront design and signage
• Excellent visibility and access

13. Does Masala Bowl® make money on any products or suppliers distributed to the store?
No, Masala Bowl® does not markup any goods, items, or supplies distributed to the store. We believe that by helping our franchisees reduce their cost they will in turn be more profitable and progress growth of the company.

14. How long will it take to open a new location of Masala Bowl®?
It normally takes 3 to 5 months to open a brand new location after securing the lease. However, if there is a location that is already an existing restaurant, it takes 2 to 3 months to open a Masala Bowl® in that specific site.

15. How will I learn to operate a Masala Bowl®?
Masala Bowl® has an excellent training program which provides you with everything you need to know from in-store operations to business management.

16. Does Masala Bowl® have an advertising program?
Yes, Masala Bowl® has a complete professionally planned and executed media advertising program which supports its franchises.

17. How do I receive my supplies?
Masala Bowl® has approved suppliers to support your inventory needs anywhere in the country.

18. Do I need any Indian restaurant business experience to be a Masala Bowl® franchisee?
No, you do not have to be Indian nor have experience running Indian restaurants to own any of our restaurants because you will see that at Masala Bowl® we have a system that is unique, yet simple.

19. What happens once my store opens?
Masala Bowl® provides ongoing support in training, operations, and marketing through store visits, newsletters and meetings.

20. What is the next step?
You must complete the Express Request Form below.

21. Can you send us the FDD (Franchise Disclosure Document) for our review?
Once we receive your information we will contact you and send you the Application. The Application must be completed and returned to the Masala Bowl® for review. We will then evaluate each applicant’s qualifications and ascertain a candidate’s financial ability to successfully open and operate a Masala Bowl® Restaurant. Once the qualifications of an applicant are approved and matched with available opportunities, candidates will be issued a Franchise Disclosure Document (FDD).

22. Do you have a Master Developer or Area Developer Program for Masala Bowl®?
Yes, we do have a Master Developer Program (MD).

Master Developer Program

23. What is the Master Developer Program?

A Master Developer Agent is an independent contractor who has an agreement to develop and support a specified number of Masala Bowl® restaurants within a specified geographic territory i.e. county, state or country. They act as a sub- franchisor and receive a portion of the franchise fee, royalties and advertising for all the locations opened within their territory.

24. Why would I be a Master Developer?

Master Developers share in the growth and excitement of building a worldwide brand in the Quick Service Indian Food segment. This ground floor opportunity gives MDs the ability to build a large network of ongoing franchise relationships.

The franchisor grants exclusive development rights for a particular geographic area to a Master Development investment group. Within its territory, the Master developer may either develop individual franchise units for its own account (MD’s need to own and operate at least one unit of Masala Bowl®) or find independent franchisees to develop units. In return for the rights to an exclusive territory, the Master developer pays the franchisor a front-end development fee and commits to develop a certain number of units within a specified period of time.

The front-end fee is generally significantly less than the sum of the individual unit fees.

Individual franchisees within the territory pay all the contractual franchise, royalty and advertising fees directly to the parent franchisor. The Master developer has a share in the franchise fee and in on-going royalty fees. In essence, the Master developer is buying multiple locations over time at a discount and has a residual equity position in the profits of its "Master franchisees”.